The Computer Entertainment Supplier’s Association (CESA; Chairman: Yoichi Wada; location: Minato-ku, Tokyo), in cooperation with Nikkei Business Publications, Inc. (Nikkei BP; President & CEO: Yasuo Hirata; location: Minato-ku, Tokyo), will hold the TOKYO GAME SHOW 2010 over a four-day period from Thursday, September 16 to Sunday, September 19, 2010 at Makuhari Messe in Mihama-ku, Chiba City, Chiba Prefecture. The main visual for the Show was unveiled today.
The environment surrounding games is changing dramatically. In addition to new network terminals such as smartphones, there are new playgrounds being provided by social networking services (SNS) that use free games as a trigger, and new game platforms are quickly gaining popularity and expanding. Furthermore, visual expressions are evolving from 2D to 3D, realizing completely new game experiences. Meanwhile, in addition to the three major game markets —Japan, North America and Europe—countries such as China, Korea and Taiwan are boosting their presence, followed by many other emerging countries, including India. This will lead to creation of a huge Japan-led Asian market in the very near future. Certainly, the game industry is now at the dawn of a new era. The TOKYO GAME SHOW 2010 is catching these waves and making a great leap forward. Employing its midterm vision of becoming the ―No. 1 Information Network in the Asian Region‖ and ―World’s Largest Event‖, the TOKYO GAME SHOW will continue to present something new and exciting to as many people as possible all around the globe.
TOKYO GAME SHOW 2010 – More Powerful than Ever!! Start of a New Chapter of Games
The main visual of the Tokyo Game Show 2010 has been created by Ippei Gyoubu, a leading graphic designer who is renowned for his work in advertising campaigns and magazines. Based on the concept of a near-futuristic view of the ever-evolving game industry, the theme of ―GAME goes to a new chapter.‖ is expressed by means of his unique perspective.
Here, the TOKYO GAME SHOW is compared to a popular idol who always draws a lot of attention and influences everyone she comes into contact with. The idol appears in a futuristic city and utilizes various interfaces to network and reach people around the world, to communicate the amusement and deep resonance of games. The visual carries the wish that you fall in love with the brilliant presence of games.
As expressed in the visual, the TOKYO GAME SHOW 2010 aims to anticipate the changes of the times, seek for even greater joys of games that are greatly loved, and introduce the very latest in the computer entertainment industry. Please come and experience the futuristic view of games!
TOKYO GAME SHOW official website: http://tgs.cesa.or.jp/