Before you read this post, you have to know that I was an emo child who failed almost all subjects in school, how I got into TECMO KOEI is because of the fansite I’ve created. FULL BLOG POST HERE.
I would like to start everything after the merge of TECMO and KOEI which became TECMO KOEI Europe on June 26, 2009. Yes it’s the day after Michael Jackson’s death and we were celebrating the merger, oh well, at least the food in the press was really yummy.
Kenji Matsubara (President and CEO of TECMO KOEI Holdings), Yosuke Hayashi (Producer of Ninja Gaiden Sigma 2) in TECMO KOEI Europe press event.
The first game we published in TECMO KOEI Europe is Ninja Gaiden Sigma 2 for the PlayStation 3. I would say I’ve gained the most experience from getting involved in this project – the merger, involving in making creatives, TV advert, tours and connecting to new team members with all new experience.
1.1 – TECMO KOEI EUROPE WAS BORN!
Pretty much self explanatory as I’ve included this in the first line. Feel free to check out these videos.
1.2 – GETTING INVOLVED IN VARIOUS CREATIVES
I got involved in making posters, leaflets, postcards, adverts, banners, T-shirt and online creatives. It was a nightmare in that moment, but after all these were done, I actually felt amazed!
1.3 – SOMETHING FRESH AND BIGGER
Involved in TV spot, went to the studio to test the voice over and seeing the banners around London is probably the bestest thing ever. Check out the result!
And the advert and posters taking over London Undergrounds stations!
1.4 – THE TOUR AROUND EUROPE
Bringing cosplayers around the expo to promote the game and meet the fans, with Team TECMO KOEI!
And have the cosplay competition as well!
1.5 – GETTING INTO NEW COMMUNITY
TECMO fans are completely different from KOEI fans. KOEI fans know about the “KOEI” branding, but TECMO fans know about the game franchise more than “TECMO” branding itself. So it’s interesting to actually get involved and understand them better. We created the new site for TECMO and keep the existing KOEI ones, at the same time, we built up our social networking sites since it’s a “must have” thing these days on the Internet.
TECMO KOEI Europe (Portal): http://tecmokoei-europe.com
Facebook (TECMO): http://facebook.com/tecmoeurope
Facebook (KOEI): http://facebook.com/koeigames
Twitter (TKE): http://twitter.com/tecmokoeieurope
1.6 – MORE RANDOM SH*TS
When you have a good game, you just need to find any good idea to promote it, oh cut the crap, I just wanted to do something random. So for this, I’ve decided to make Ninja Gaiden Sigma 2 merchandise video with some drama in the beginning to keep fans happy!
(To be continued…)