*** This is just a personal opinion. I’m not a marketing person so expect some un-professional phrases being used. ***
I went to London today and I’ve learned something from seeing many smart marketing people are doing these days. I believe one of the big news in these few days is about the “Baby Gaga” Breast Milk Ice Cream. It actually got me going into that place twice because it’s something quite interesting, but of course I didn’t manage to try the ice cream in the end because there’s no stock – so you announced this breast milk thing 2 days ago and you have no stock in 2 days? I don’t think people are so demanding? This actually has made me wonder – Does the ice cream actually exist? Do they actually have enough of human milk to produce it? Or they’re just trying to lure people in to try their other products? This kind of marketing strategy actually works from getting the attention – a lot of people went to that place (being curious) and ended up trying their other products while the human milk is running out. Not forget to mention that the ice cream is actually nice, and I called this “Stupid Victims with the Smart Marketing” by having such an idea for their marketing – using something naughty and real awesome to get your brand awareness (by letting people realized they’re actually good) and give a boost on their business.
After that, when I walked past the street, there’s a lady giving me a leaflet with a free yogurt try. Well, who doesn’t want a free yogurt? So I had a try, but it didn’t impress me for the firsrt time – it doesn’t match the public taste. I actually believe that they’re ruining their brand because for that. The place itself isn’t actually bad but the sample they gave away is just wrong. So I asked @Gischie if she wants to go back again, she told me – “Never, that’s gross!” I called this a “Smart Victims with the Stupid Marketing.”
Well, everytime when there’s something happened or something I experienced in life, I always applied and actually thought of TECMO KOEI. And of course, this has made me wonder, what have we actually done for our products and brands? Do we actually have something super awesome to actually get people’s attention? Why there’s so less chance for us to get new audience anymore? Why our reputation and respect level is not as good as how it used to be? Apart from the similar gameplay wise, I think we might need to something creative like a “Baby Gaga” boost for the reputation wise? But then again, of course, the game itself has to be really good (just like those ice creams in the shop.)
I mean we do have something awesome by thinking about that, which is this.
But what happened after this? – I do want to see some updates.
I’ve been picking quite a lot of things recently myself by seeing why and how a small Western gaming company could get into so big but Japanese game industry is still suffering much? Maybe they need to take some holidays to come and travel, see and realize the world has changed, and find the new smart opportunities. This century isn’t as dull as in the past now, people picked up a lot from the digital world and have become 5 times smarter than before. Man, sometimes I do wish to have a bigger brain and bigger power to actually able to implement something real awesome. We’ll see when the time comes.
This is just my personal feeling and some bits of my thoughts that I would like to share. Don’t be afraid to think that I’m a geek because I am, indeed.